Case Study: Myrtle Group

Myrtle Group is a medical practice formed by merging two GP practices in the Wirral.derives from old English and translted means 'Myrtle corner'. The challenge was to create a logo that celebrated this heritage.

We designed a unique logo where a person, symbolising the practice, has welcoming arms shaped like tree branches, wearing a 'superhero' cape made of leaves. This figure, also representing a tree, shelters and cares for the community, embodying the practice's caring nature. The graphic forms the 'Y' in 'Myrtle.'

Our branding solution included a simple yet versatile logo with variations for different applications, together with icons adaptable to various media, a specific colour palette, and font recommendations for consistency across all future uses.